Full-Service Onboarding

Day 1-2: Kickoff Call (60 minutes)

• Contractor walks you through: current website (if any), competitors, pricing, service areas, team
• You explain: what you will deliver, timeline, how often you will report, who their point of contact is
• Get access: Google Business Profile, Google Ads account (create if needed), Facebook Business Manager

Day 3-4: Competitive Research and Audit (You only, 4 hours)

• Analyze 5 competitor websites and their ad presence
• Identify: messaging gaps, pricing strategies, keywords they rank for, ad platforms they use
• Document: recommended positioning, key differentiators for this contractor, geographic opportunities

Day 5: Strategy Presentation (30 min call)

• Present recommended positioning, target keywords, ad platforms, monthly budget allocation
• Get contractor approval on:
• Brand messaging (who are you, what makes you different)
• Target keywords (e.g., "parking lot striping [service area]")
• Monthly budget for ads (suggest 30-40% of target monthly revenue)

Website Rebuild (You, 2-3 days)

• Build or redesign 5-page site (Home, Services, About, Reviews/Portfolio, Contact)
• Include: mobile-responsive, fast loading, lead capture form
• Add: Google Analytics, pixel tracking, schema markup for local SEO
• Contractor provides: photos, company story, pricing (if they want to show it)

Google Ads Setup (You, 1 day)

• Create campaigns: Local search ads, responsive search ads
• Keywords: 20-30 high-intent keywords (e.g., "emergency seal coating [city]," "parking lot striping [city]")
• Budget: 60-70% of monthly ad budget
• Landing pages: Service pages on the new website

Facebook Ads Setup (You, 4 hours)

• Create audience: Local, interest in home/commercial services, property managers, facility managers
• 3 ad sets: awareness, engagement, conversion
• Budget: 20-30% of monthly ad budget
• Landing page: Contact form on website

Google Business Profile Optimization (You, 2 hours)

• Ensure all information is complete: hours, phone, address, services, photos
• Add 10-15 photos from past projects (contractor provides these)
• Schedule posts 2x per week (you draft, contractor approves)

AI Reception Setup (You, 2 hours, or contractor, 15 min)

• Deploy your white-labeled AI phone number to their website
• Contractor records greeting: "Hi, you've reached [Contractor Name]. Our AI is taking your call."
• Test: make a test call, confirm AI answers and takes message

Day 1: Go Live

• Website live
• Google Ads running
• Facebook Ads running
• AI reception active
• Contractor notified: monitor phones, capture feedback on lead quality

Day 3-5: First Optimization Pass

• Review: Google Ads click-through rate, cost per lead
• Review: Website traffic and conversion rate
• Adjust: pause underperforming keywords, increase bid on high-performers
• Review: are leads coming through the AI reception properly?

Account Manager and you (designer/strategist)

• Website live within 15 days of contract
• Google Ads driving at least 10-15 leads in week 1
• Facebook Ads running and tracking conversions
• AI reception deployed and operational
• Contractor satisfied with initial messaging and positioning