Rank and Rent Setup

You own the domain and the site. The contractor pays a monthly retainer per lead or per customer acquired. This is hands-off for them; you manage the site, ads, and lead flow.

• Contractor has signed a Rank and Rent agreement
• You have identified 3-5 target geographic areas (service areas for this contractor)
• You have a list of competitor websites to analyze (to know pricing, messaging, and market positioning)

1. Research & Planning (2-3 hours)

• Analyze 3 competitor websites in the niche and region
• Identify: what keywords they rank for, what their main pages are, how they price, what they emphasize (emergency response, warranty, etc.)
• Create a simple brief: site name, color scheme, key pages, target keywords

2. Site Structure (Static HTML)

Build a simple 5-page site:

• Home Page: Hero section with call-to-action, quick benefits, trust signals (years in business, customers served, warranty)
• Service Pages: One page each for "Parking Lot Striping," "Seal Coating," etc. Include what's included, pricing range (if you show it), ROI-focused benefits
• About Us: The contractor's story, team, credentials (brief)
• Contact / Get Quote: Lead capture form with name, phone, email, service type. On submit, send notification to contractor + add to your CRM
• FAQs: Common questions (warranty length, how often to seal coat, costs, timeline)

3. SEO Foundation

• Title tags and meta descriptions for every page (include target keywords: "parking lot striping in [city]")
• H1 on each page (one per page, use target keywords naturally)
• Image alt text (describe, include keywords where natural)
• Internal links (Home links to Service pages, Service pages link back to Home)

4. Lead Capture Setup

• Form tool (Gravity Forms, Formspree, or a simple HTML form that posts to your email or CRM)
• On submission: contractor gets SMS/email alert immediately
• Leads auto-populate in your CRM for tracking and delivery

5. Launch Checklist

• ☐ All pages mobile-responsive (test on phone)
• ☐ All forms working (test submissions)
• ☐ Google Analytics installed
• ☐ Google Business Profile created and verified (for local search)
• ☐ Meta tags and title tags in place
• ☐ Contact info accurate and up to date
• ☐ Site loads in under 3 seconds

You (FaithCopy). The contractor receives leads; you manage everything.

• Site launches within 2 weeks of contract signing
• First month: 3-5 leads generated (from organic + initial paid ads)
• Click-through rate on ads: 2-4%
• Lead cost: $10-30 per lead (adjust based on market and service)
• Contractor gets leads within 2 hours of form submission